33 Boundary Street: An ever-evolving story
The story of 33 Boundary Street is an ever-evolving one, and that’s exactly what we set out for it to be. It has had many different functions throughout its life – originally a department store, this converted building in Shoreditch was once our workspace and then used as a ceramic showroom for many years.
But last summer we knew it was time for its next stage in life. The world was changing and the space needed to too. We stripped it right back to its bare bones – exposing the raw brick and paintwork to reveal its many layers of history. It’s rough and ready, yet warm and inviting – providing the perfect backdrop for ideas to come to life and stories to be told.
Its new use was undefined and we wanted it to continue to adapt and evolve with the world. A temporary home for ideas, brands, artists and events; living and breathing with new experiences and stories every day. And that’s what we created.
It’s been a year since we made the changes, and already it’s been a home for the Eve Leibe Gallery, as well as fashion retailers Forecast Collective and Indigofera. Right now it’s hosting the depot_’s own exhibition, ‘the depot_ digs’, showcasing some of the most exciting artists, and will soon become home to furniture designer Styled by Night. It even hosted our lab_ catchup last summer, where we all came together in person, sharing tales of lockdown and ideas for the future.
It’s made so many memories over this past year, but its journey has only really just begun. We’ll continue to watch how it evolves and adapts, retelling the stories and recording the memories.
To better understand how people move around the space, we’re installing sensors with sense_, who will track behavioural patterns as the space transitions through different functions. This data will then help not only us, but the brands and people who occupy the space to better shape it for their visitors. All so it can continue its journey as an ever-changing space.